Walmart’s Nuevolution Project brings Hispanic makers from home, apparel and beauty into a new product platform built around preserving tradition with a modern spin. The film centers ceramicist Roberto Lugo and fashion label Wish Me Luck—creators carrying culture forward through work made for a new generation.
Credits
DirectorAG Rojas - Park Pictures
AgencyThe Community
EditorialTim Downing - Plural
VFXPlural
Press & Coverage
- ComplexWalmart’s Nuevolution Project Celebrates Visionary Creatives Shaping Culture
- RemezclaThe Nuevolution Project Celebrates These Latine Designers at Walmart
- BELLADesigners Behind Walmart’s “The Nuevolution Project” Share What Their Latinidad Means
- BizBashSee How Brands Engaged Attendees at Billboard Latin Music Week