When a fan tweet warned of an approaching asteroid, Oreo responded by building an actual apocalypse-proof vault in Svalbard, Norway—modeled after the Global Seed Vault—to safeguard the Oreo recipe and cookies for eternity. The campaign generated hundreds of millions of impressions, major earned media, and multiple industry awards while delivering playful relief during a difficult year.
Credits
AgencyThe Community
DirectorDavid Shafei - World War Seven
EditorialNick Divers - MackCut
MusicDuotone
Awards
- AdweekAd of the Year
- Cannes LionsSilver; 2 Bronze
- The One ShowBest in Social; 2 Gold; 3 Silver; 4 Bronze
- New York Festivals2 Grand Awards — Social Media & Influencer; Branded Content & Entertainment
- ADCSilver; 4 Bronze
- Clio Awards3 Silver; 2 Bronze
- London International AwardsGold; Silver; 3 Bronze